TL;DR: stop listening to the hacks in marketing. They're hated for a
reason.
I've never understood why marketing douchebags don't understand that >excessive spam tends to make us think less of their product, not more.
There's probably a sweet spot frequency interval where "offers"
actually strike the target and gain the recipients interest, and as
someone who made it their life's goal to be SURE I never invest time
trying to learn the art of effective marketing I can't claim to know
what that interval is, but I don't think incessant spam is the ticket.
Please stop sending me emails with subject lines like
"JXLBB22HMAAUDUDL8N expires in 24 HOURS". It's really annoying.
Spalls Hurgenson <spallshurgenson@gmail.com> wrote:
Please stop sending me emails with subject lines like
"JXLBB22HMAAUDUDL8N expires in 24 HOURS". It's really annoying.
I used to get emails with subjects like that from GOG all the time, but
I have't gotten one since July 13th. I did receive an email from them
titled "Exclusive discount on Europa Universalis series" last week though.
I've always just ignored the special code emails though. I never read
them, let alone try to use one of the codes, so maybe they just gave up?
I used to get emails with subjects like that from GOG all the time, but
I have't gotten one since July 13th. I did receive an email from them
titled "Exclusive discount on Europa Universalis series" last week though.
I've always just ignored the special code emails though. I never read
them, let alone try to use one of the codes, so maybe they just gave up?
On Sat, 19 Oct 2024 12:35:28 -0400, Rin Stowleigh
<rstowleigh@x-nospam-x.com> wrote:
I've never understood why marketing douchebags don't understand that >>excessive spam tends to make us think less of their product, not more.
There's probably a sweet spot frequency interval where "offers"
actually strike the target and gain the recipients interest, and as
someone who made it their life's goal to be SURE I never invest time
trying to learn the art of effective marketing I can't claim to know
what that interval is, but I don't think incessant spam is the ticket.
Yeah, I agree. Too few emails and I will forget your site even exists,
too many and I will become numb to them and just ignore all of them.
That is exactly what happened with GOG for me. I agree with Spalls
here too. Those 24 hour so and so game expires emails from them are
both excessive and annoying. They need to fucking tell you what game
is being offered in the subject header. They don't and so I have had
enough. I just delete them immediately.
(cc customerservice@gog.com)
Dear GOG,
Please stop sending me emails with subject lines like
"JXLBB22HMAAUDUDL8N expires in 24 HOURS". It's really annoying.
It's not that I'm uninterested in those emails. If I were, I would unsubscribe. I _want_ to hear about your sales and the various
discounts you're offering me. But that subject line is a real
turn-off. It screams "spam" and "skeevy marketing tactics" and
"corporate indifference to what people actually want" all in one. I
never read those emails. They go directly to the junk bin. And it's
all because of that stupid subject line.
I know, I know; there's probably some guy in marketing who swears
these subject lines are more effective. He insists that by keeping
things mysterious with an indecipherable subject, you're forcing
people to click through to the web-site and see what exciting deal
they're getting, and that once they're there, customers are 16% more
likely to buy, or something like that.
But your no-DRM stance indicates you're more than just the bottom
line; that you actually want to be a company with some morals and
meaning. And these stupid, aggravating, annoying -and in my case,
worthless- emails (since they're junked before I even see them) work
contrary to your goals.
So all I ask is that, in future, instead of seeing "RTBNJSDDGDFSADASDA expires in 24 hours", instead have a decipherable subject line like,
"Your discount for Talos Principle expires in 24 hours". It humanizes
you, annoys me less, gets through my spam filters, and may actually
make me visit your web-site and buy the damn game.
TL;DR: stop listening to the hacks in marketing. They're hated for a
reason.
Yours sincerely,--
A long-time and generally satisfied GOG.com customer
Me.
Ditto.
Spalls Hurgenson <spallshurgenson@gmail.com> wrote:
(cc customerservice@gog.com)
Dear GOG,
Please stop sending me emails with subject lines like
"JXLBB22HMAAUDUDL8N expires in 24 HOURS". It's really annoying.
It's not that I'm uninterested in those emails. If I were, I would
unsubscribe. I _want_ to hear about your sales and the various
discounts you're offering me. But that subject line is a real
turn-off. It screams "spam" and "skeevy marketing tactics" and
"corporate indifference to what people actually want" all in one. I
never read those emails. They go directly to the junk bin. And it's
all because of that stupid subject line.
I know, I know; there's probably some guy in marketing who swears
these subject lines are more effective. He insists that by keeping
things mysterious with an indecipherable subject, you're forcing
people to click through to the web-site and see what exciting deal
they're getting, and that once they're there, customers are 16% more
likely to buy, or something like that.
But your no-DRM stance indicates you're more than just the bottom
line; that you actually want to be a company with some morals and
meaning. And these stupid, aggravating, annoying -and in my case,
worthless- emails (since they're junked before I even see them) work
contrary to your goals.
So all I ask is that, in future, instead of seeing "RTBNJSDDGDFSADASDA
expires in 24 hours", instead have a decipherable subject line like,
"Your discount for Talos Principle expires in 24 hours". It humanizes
you, annoys me less, gets through my spam filters, and may actually
make me visit your web-site and buy the damn game.
TL;DR: stop listening to the hacks in marketing. They're hated for a
reason.
Yours sincerely,
A long-time and generally satisfied GOG.com customer
Me.
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