Windows 10 Deadline Boosts Mac Sales
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The Windows 10 end-of-support deadline is driving the largest
coordinated PC replacement cycle in years across the industry,
and Apple is emerging as one of the main beneficiaries as Mac
shipments accelerate.
renewals across both commercial and consumer channels. This
pressure lifted shipments for most large brands, and the Mac
is among the strongest gainers. According to Counterpoint,
Apple's global Mac shipments grew 14.9% year-over-year in the
third quarter of 2025, supported by demand for new MacBook
models and rising enterprise adoption of Apple hardware.
driven by commercial penetration. Dell shipments declined 0.9%
year-over-year.
Counterpoint noted that computer companies have started
marketing systems with neural processing units and integrated
AI features. While these features have not yet converted into
a primary sales driver at scale, enterprise buyers are
beginning to incorporate AI capability requirements into
forward procurement so as not to retire devices before
emerging AI workflows arrive.
<https://www.macrumors.com/2025/10/25/windows-10-deadline-boosts-mac-sales/>--
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